Beyond the Cluster: Creative clusters as an instrument for inclusive innovation

Keywords: diversity & inclusion, clusters, clustering, creative clusters, cultural geography, creative industries, immersive, storytelling, cognitive proximity, proximity factors
Session Type: Virtual Poster Abstract
Day: Saturday
Session Start / End Time: 2/26/2022 09:40 AM (Eastern Time (US & Canada)) - 2/26/2022 11:00 AM (Eastern Time (US & Canada))
Room: Virtual 57

Abstract

Creative clusters have been presented as a catalyst for regional growth. Traditional cluster research has focused attention on describing the way clusters function as networks of affinity. Whilst some studies have noted the potentially exclusionary consequences of this, the benefit of clusters for historically marginalised groups remains under-researched. This presentation argues that, whilst cluster programmes can demonstrate a contribution to overall economic growth, this may potentially be at the expense of those already under-represented in the creative industries.

This session explores the UK’s Creative Industries Clustering Programme (2018-2022) focusing on the lifecycle of the StoryFutures cluster which specialises in immersive technology and storytelling. Using auto-ethnographic methods the author describes how her own practice as a diversity and inclusion specialist within the team becomes a dynamic catalyst for inclusive growth. The study takes an action research approach, seeking to identify how and where in the production chain diverse voices thrive and where they meet barriers. The author proposes that further research is needed to understand the micro-processes of inclusion which can support marginalised people in new areas of the creative industries

Initial findings suggest that a focus on cognitive proximity can lead to new forms of knowledge exchange in the cluster with significant impact on inclusion. Further research in this area could lead to positive outcomes for the diversity of regional creative economies, and the wider sector. The university’s role as a cultural intermediary is also discussed, as findings show that high-quality institutional support is pivotal in delivering inclusive innovation programmes.